CONTENT STRATEGY

Building a Brand’s Image Through Effective, Persuasive and Engaging Copy

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Make your brand the topic of conversation.

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Could you imagine a website without words? It’d have to be pretty special right? Even YouTube, a video-based platform reels us in with their amazing headlines, and behind almost every amazing video there is an even more amazing script. So it’s hard to imagine a world where words don’t matter.

However, only the best content does that. Content that is created with the reader in mind and purposelessly backed up with a solid foundation of marketing strategies and goals.

There is no “one size fits all” when it comes to content. But lucky for you we know the perfect formula and recipe for successful copy every time.

Copywriting

Copywriting is more than just a few words strung together to talk about your business or mission in life. Good copywriting doesn’t only reflect the values of your business but creates a connection between your words on the page and your target audience, driving them to engage in exactly the action you want them to take.

But good copywriters are not just good writers who can make your offer clear, concise and irresistible; they understand your niche, your ideal customer and strategic marketing like no other.

We have copywriters who specialize in every niche, so that you can find someone that can create the perfect balance between information and relatability.

The difference between copywriting and good copywriting is all in the conversion.

Whether it’s your website banner’s text above your store or the slogan on a Facebook ad, words matter! This is where Copywriting comes in. Our expert Copywriters will find the optimal way to promote your business.

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Articles

Articles are what let your audience know why they need to trust you and your brand. They position you as an expert in your industry and help you quickly generate organic traffic.

Search engines have become much smarter, they want people to get right to the good stuff. We want that too, so our articles are more than just informative they are interesting, engaging and buzz-worthy.

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Blogs

Blogging still works. But not the same way it did years ago.
Writing content that shows off your passion and knowledge is a great way to connect with your readers but it may never be found if you don’t know the right strategy.

A content strategy that focuses on making your blog a hub for industry-relevant information will make your blog a top destination for all.

We keep your content fresh and relevant, interesting to read and actionable so that your customers and readers become real loyal fans and supporters of your work.

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Social Media Copy

Think of the brands that you follow on social media, the ads you click on and captions that draw you in.

Why did it grab your attention? Perhaps it was because it added context to the offer, showed off the brand’s personality, or even entertained you.

Whatever the reason, we know that all great social media copy and ads are made with this end in mind; grab their attention and compel them to act.

So no matter what the character limit, we work hard to get them to do just that. And quickly because who knows what is going to grab their attention next.

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Ad/Sales Copy

A Sales copy page is like a barter. You grant the value, and they buy the product. The Copy is only a means to achieve that. You’ve seen skilled marketers sell, haven’t you? They have a good product, find the desired customer, and…the rest is all skills. Sales Copywriting does the same with texts. Our Copywriters will show you how to do that and more.

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Landing Copy

Once you get your audience onto your landing page, it’s time to present them with an irresistible offer.

The right landing page and the right lead magnet, will do just that by generating leads that your business can follow and build upon.

Present them with exciting and relevant offers that will increase their awareness of how special your brand is and inevitably lead to more sales opportunities.

Our Copywriters are experts in crafting enticing landing pages that will make your visitors give their email away in a heart-beat.

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Website Copy

Every sentence on your website has one purpose to serve; get readers hooked onto what you’re selling.

So whether you’re a personal brand, service or you are a massive e-commerce store you only get one chance to create the right impression and words are the best way to do it.

Website copy gives you the perfect opportunity to tap into the pain and frustrations of your customers while presenting them with your solution, yes I mean your product.

But that’s not all, you need to give them a bit more quality information. Don’t only tell them about all the great features but the benefits that they will gain from becoming your customer.

The right customer will know how to get in the head of your consumer, use the right tone and encourage them to take action through persuasive copy and psychological triggers.

Let us help you create your own unique brand voice that resonates with your unique audience.

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Email Copy

Email is so important to any business or brand. Why you ask? Think of it this way, do you know anybody without an email address? In the US alone — 92% of adults use email, and 61% of them check and send emails daily. So you’d be crazy not to invest in email marketing.

But how does email marketing bring in business, two ways; firstly great subject lines get people to open your email, read what you’re about and start talking about your product or service.

No. 2, emails help you build trust, tell short stories that engage your reader in a real and authentic way and make the experience a lot more personal for your customer.

Emails aren’t going anywhere so why not get in on the action

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Translation

Our team of professional translators can translate documents into English, French, Spanish, Italian, and Arabic. Translating requires a professional’s touch, otherwise, a whole array of problems could arise. We will ensure that your important documents are processed quickly and professionally.

Poor translations can lead to the rejection of important documents when applying for a job, passing customs and other controls, and all this causes inconvenience. Work with us and we will help you translate your thoughts into another language in an accurate and convincing way.

We will help you create content that will rank you high in search engines, copy that will engage even the most unyielding readers, and emails that will make your audience click without hesitation. Contact us and talk to our experts in Spanish or English to learn more about contact strategy.

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Technical Writing

Are you looking for more technical writing? Some industries require precise writing and structure that no just anyone can offer.

For those jobs, you need a technical writer.

A technical writer, must be impartial, concise – even a bit impersonal because clarity and understanding is the real goal of technical content.

Other writing may require creativity and even some flair but not technical writing this has to be left to the experts.

Subject matter experts who understand the vast content of the a particular technical field and the writers that understand the language.

Our technical writers have more than 15 years of experience which makes them pros at creating precise and accurate content in a variety of fields to include the following:

  • Robotics
  • Operation Manuals
  • IT (Internet Technology)
  • Operational training programs
  • Cisco systems
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